Webinar: Can AI find your cars? The Do's and Don'ts in the era of AI Search

30 minutes with our CEO, Martijn Versteegen on: 
    • how AI search really works in car sales and leasing 
    • why most inventory never makes the answer
    • the do's and don'ts for your digital showroom 
    • the EU AI Act trap with generative AI
    • last 10 minutes for questions

All the info - in short

Buyers are no longer clicking through pages of search results or visiting multiple dealer sites. They are asking AI answer engines like ChatGPT, Gemini, and Perplexity to compare cars and recommend options.

When these AI engines aggregate answers, they actively purge duplicate content to keep their models clean. If your inventory relies on the same standard OEM press images as 500 other competitors sites, your listings risk being filtered out as "noise",making your vehicles invisible to active buyers.


What you'll walk away with

How AI search works in car sales and leasing — and where your listings get dropped

Why generative AI images are the wrong fix, legally and commercially

A three-step audit to check your own AI visibility this week

Who is it for

Roles:

Marketing, Digital Transformation, E-Commerce, and Commercial Leaders.

Sectors

Leasing companies, OEM networks, dealer groups, brokers, motor finance providers, insurers and automotive platforms

Details

Just 30 minutes - 20 for the insights, and another 10 for an FQ


The speaker

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Martijn Versteegen

CEO & Founder, IMAGIN.studio

Martijn leads IMAGIN.studio, helping global OEMs, leasing companies, and automotive digital platforms transform their online inventory and digital showrooms into high-converting, data-driven visual experiences. With deep expertise at the intersection of automotive e-commerce and digital image architecture, Martijn will break down how AI answer engines index car data—and what automotive leaders must do today to safeguard their digital showroom visibility.

Want to make your inventory visible to answer engines? We can help with that

Our solution provides:

Visual Uniqueness

Real rendering with distinct angles, lighting, paint codes, and custom client branding.

Metadata Uniqueness

Structured schema markup attached to the image. (powers AI citation probability).

Technical Uniqueness

Unique visual URLs, distinct file sizes, and CDN parameters that prevent AI clustering.